With nearly 2,000 scaleups, the French tech ecosystem is undergoing a profound change. How to address the new needs of these emerging actors? What role should MAIF’s newly found status as a mission company play?
- Studying the needs and pain points of insurance usage by this type of companies (2 workshops conducted and 2 experts deployed).
- Identifying new risks needing to be covered and creating new products and digital experiences (11 use cases identified and 3 potential solutions identified)
- Testing the value propositions of these products with French scaleups (15 interviews with CFOs and CEOs)
A new perspective on insurance products, a roadmap to bring to market 2 insurance products whose potential has been confirmed, and a prototype is already underway.