Why?
• A company of creative and tech talents where too many ideas die at the water cooler
• A battle of tech talents, where the company needs to emerge on the market
What / How?
• Creation of the SWAT Super WoW Affriolante Team, an intensive 1-month program for multi-disciplinary teams “safeguarded” by the C-Suite
• Defined business challenges with the executive committee, call for applications, pitch training, team selection per season
• A user-centric approach that allows tech profiles to reconnect with uses
Impacts:
• In the last two editions, two products were launched and commercialized
• Cultural transformation: creation of ambassadors for user-centric methods for teams that were initially very tech-centric