The main competitors for trains? Cars. 80% of people prefer to use their own cars instead of public transport. In addition to what is done in train stations, the internet and SNCF’s mobile application, the SNCF Group has explored new opportunities to increase the visibility of their mobility services and traveller’s information with Open Data. The API makes it possible to better share this data with partners, based on the real needs of developers.
What / How?
Design led developer experience
• An intensive cycle of user research with different segments (large companies, startups, independent developers) to move from “let’s open, they will come” to creating a platform that meets the actual needs.
• Launch of a new API compliant with the basics of a developer experience
• Many success stories of partners having expanded their offers thanks to SNCF’s passenger information