How to reach new customers by driving the Data Trade Score product further on the market.
3 weeks to build a strategy and test it with potential users.
Capitalize on Euler Hermès’ rating and technology assets, on the strength of its brand and its customers’ trust.
- Defining the value proposition in the form of a high fidelity testable model.
- Recruiting testers based on the TradeScore product’s existing customers in order to conduct user tests.
- Analyzing the results and drafting a strategic recommendations note.
- 8 user tests carried out.
- Strengths, weaknesses and opportunities precisely identified
- The next steps of the project are defined and clear